On May 23rd this year, GTM released a new and exciting feature: Custom Templates. Remember all those default tags that you saw in Google Tag Manager? (like Google Analytics, Google Ads, Hotjar, etc.) With custom tags, you are now able to create your own user-friendly tags just like the above.…
In the last few years, we’ve been constantly investing tremendous resources in building our own data analysis methodologies and best practices. We have used processes and approaches that are practical and efficient when it comes to extracting actionable data insights. In our research, we tried to understand how to ask…
The bedrock for conversion optimization is data. However, data takes time! Extracting it, double-checking it, understanding it and most of all, organizing and segmenting it so that it tells you the story behind the user. Too often, we found ourselves wasting precious time manually organizing the data instead of investing…
In this post I’m going to show you how to design an efficient analytics measurement and technical plan to help you: Have CLARITY on what is and what needs to be tracked & configured in your analytics account Correctly INTEGRATE additional analytics implementations (without breaking existing analytics setups) Save TIME…
You might be an analytics-savvy marketer – or maybe not. Either way, I’m sure you check your Google Analytics data every now and then. Especially if you just launched a new marketing tactic, you probably check to see if you have more sessions, more conversions, or probably, better engagement. And…