Posts forConversion Rate Optimization

Improve Facebook Campaign Analytics Data

How to leverage Google Analytics Data to improve your Facebook Campaigns

Magda Baciu - May 28, 2019

In the last few years, we’ve been constantly investing tremendous resources in building our own data analysis methodologies and best practices. We have used processes and approaches that are practical and efficient when it comes to extracting actionable data insights. In our research, we tried to understand how to ask…

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Conversion optimization research

The Complete Guide: How to do Conversion Optimization Research Step-by-Step (part 2)

Magda Baciu - August 20, 2018

The first half of our guide focuses on quantitative research as an essential part of the conversion optimization research process. Following each of its steps should give you the tools and the knowledge to set up your website tracking correctly and to understand the data and the behavioral patterns of…

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Conversion optimization research

The Complete Guide: How To Do Conversion Optimization Research Step-by-Step (part 1)

Magda Baciu - August 20, 2018

Conversion optimization is a hot topic for businesses that take growth seriously. But many marketers are stuck with the wrong questions 🙄. Questions like what’s the highest-converting button color, what are the best practices or how can you double the conversion rate within 2 months. If this is what you…

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