The first half of our guide focuses on quantitative research as an essential part of the conversion optimization research process. Following each of its steps should give you the tools and the knowledge to set up your website tracking correctly and to understand the data and the behavioral patterns of…

Conversion optimization is a hot topic for businesses that take growth seriously. But many marketers are stuck with the wrong questions 🙄. Questions like what’s the highest-converting button color, what are the best practices or how can you double the conversion rate within 2 months. If this is what you…