Bridging the gap between data engineers and online marketing specialists

jasmina - April 27, 2020

At House of Progress, we are a team of marketing and data geeks who love to leverage the power of data to grow online businesses.

In the past years, we’ve constantly invested in building from scratch methodologies that bring together powerful marketing and data tactics. We’ve learned tremendously along the way.

And what we have noticed over and over again was a big gap between data engineers and online marketing specialists. 

Online marketing specialists are being hired to leverage data to improve customer experience and drive client growth. And they have to work with data engineers and developers. But these specialists neither speak the same language nor understand each other’s goals. 

  • Skewed metrics that mess up your ads algorithm?
  • Staring at Google Analytics data that doesn’t make sense?
  • Overwhelmed by the hundreds of hours of analysis needed to find the funnel issues and your client’s frustrations?
  • Wondering how you can come up with a solid AB testing hypothesis?
  • Having no clue how to measure the cost of acquisition when you deal with online and offline conversions?

Been there. Saw that. Solved that.

 

Bridging the gap with Growth Savvy

 

So… how do we bridge this gap?

We’ve created hands-on training courses in which you’ll learn the master concepts that we use in our own daily work at House of Progress. We have built a 2 sided solution that helps both technical specialists and marketers get highly valuable new skills. 

If you are an online marketing specialist, whether you do advertising, conversion optimization, or content marketing, we’ll show you exactly what you can do to (at minimum) 2X your results. You’ll be taken through data engineering, data analysis and building a data-informed strategy step by step

If you are a data engineer, you might not even be aware of how your skills can support marketing efforts. We can guide you through and once you get this – you can call yourself a unicorn.

If you want to be one of the first to get access to these very practical courses to sign up and we’ll let you know as soon as courses start (25% discount gets sent to early subscribers).

 

 

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