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Building A Solid Analytics Measurement Plan [Step-by-Step + Free Template]

Magda Baciu

In this post I’m going to show you how to design an efficient analytics measurement and technical plan to help you: Have CLARITY on what is and what needs to be tracked & configured in your analytics account Correctly INTEGRATE additional analytics implementations (without breaking existing analytics setups) Save TIME…

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How Google Analytics Duplicated Code Affects Metrics – FULL Guide

Magda Baciu

You might be an analytics-savvy marketer – or maybe not. Either way, I’m sure you check your Google Analytics data every now and then. Especially if you just launched a  new marketing tactic, you probably check to see if you have more sessions, more conversions, or probably, better engagement. And…

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The Complete Guide: How to do Conversion Optimization Research Step-by-Step (part 2)

Magda Baciu

The first half of our guide focuses on quantitative research as an essential part of the conversion optimization research process. Following each of its steps should give you the tools and the knowledge to set up your website tracking correctly and to understand the data and the behavioral patterns of…

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The Complete Guide: How To Do Conversion Optimization Research Step-by-Step (part 1)

Magda Baciu

Conversion optimization is a hot topic for businesses that take growth seriously. But many marketers are stuck with the wrong questions 🙄. Questions like what’s the highest-converting button color, what are the best practices or how can you double the conversion rate within 2 months. If this is what you…

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