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Cut data analysis time in half with correct URLs Architecture

Cut Data Analysis Time In Half with Correct URLs Architecture

Magda Baciu - December 18, 2018

The bedrock for conversion optimization is data. However, data takes time! Extracting it, double-checking it, understanding it and most of all, organizing and segmenting it so that it tells you the story behind the user. Too ofen, we found ourselves wasting precious time manually organizing the data instead of investing…

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Analytics measurement plan

Building A Solid Analytics Measurement Plan [Step-by-Step + Free Template]

Magda Baciu - August 20, 2018

In this post I’m going to show you how to design an efficient analytics measurement and technical plan to help you: Have CLARITY on what is and what needs to be tracked & configured in your analytics account Correctly INTEGRATE additional analytics implementations (without breaking existing analytics setups) Save TIME…

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Google Analytics - Duplicated Code

How Google Analytics Duplicated Code Affects Metrics – FULL Guide

Magda Baciu - August 20, 2018

You might be an analytics-savvy marketer – or maybe not. Either way, I’m sure you check your Google Analytics data every now and then. Especially if you just launched a  new marketing tactic, you probably check to see if you have more sessions, more conversions, or probably, better engagement. And…

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Conversion optimization research

The Complete Guide: How to do Conversion Optimization Research Step-by-Step (part 2)

Magda Baciu - August 20, 2018

The first half of our guide focuses on quantitative research as an essential part of the conversion optimization research process. Following each of its steps should give you the tools and the knowledge to set up your website tracking correctly and to understand the data and the behavioral patterns of…

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Conversion optimization research

The Complete Guide: How To Do Conversion Optimization Research Step-by-Step (part 1)

Magda Baciu - August 20, 2018

Conversion optimization is a hot topic for businesses that take growth seriously. But many marketers are stuck with the wrong questions 🙄. Questions like what’s the highest-converting button color, what are the best practices or how can you double the conversion rate within 2 months. If this is what you…

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